Guides/3D Tours
What is a Matterport 3D tour, and how is it different from a video walkthrough?
A Matterport 3D tour is an interactive, camera-captured model of a home that buyers move through themselves online, room to room, with a dollhouse view of the whole floor. A video walkthrough is a fixed, edited clip you watch start to finish. Buyers use a 3D tour to self-qualify before booking a showing. Agents use video to market the listing and create urgency.
Three things that get called a “tour”
People use “virtual tour” for three different products. They are not interchangeable.
| Matterport 3D tour | 360 photo tour | Video walkthrough | |
|---|---|---|---|
| How it is made | Special 3D camera scans the whole home | A series of 360 panorama photos | Filmed and edited like a short film |
| What the buyer does | Walks it themselves, any path, dollhouse view | Jumps between fixed points | Watches, no control |
| Feels like | Being in the house | A set of bubbles | A trailer for the house |
| Best at | Layout, scale, self-qualifying serious buyers | Cheap coverage of every room | Marketing, emotion, social reach |
| Measurement | Yes, room dimensions built in | No | No |
When to use which
- Video walkthrough: almost every sale listing. It is the asset that gets shared.
- Matterport 3D tour: relocation and out-of-town buyers, unusual layouts, and higher-value listings where a buyer wants to walk the whole place before they commit to a showing.
- Both: luxury and new-development listings. The 3D tour does the qualifying, the video does the selling.
What Finlay Films delivers
- Matterport 3D dollhouse tours and 360 walkthrough tours, $225 to $550+ by interior square footage.
- A 3D Walkthrough Video for $195, rendered from the same scan, for MLS and social slots that will not take the interactive embed.
- Both delivered through your client portal.
Next step
See how the tours look on the 3D tours page, or book a shoot.