Guides

Real estate media, explained

Short, honest answers on what each type of listing media is, what it costs in NYC, and when it is actually worth paying for.

Video

What is a listing video?

A listing video is a short marketing film of a home for sale, used on the MLS, social media, and an agent's own channels. It usually runs 30 seconds to 3 minutes and mixes interior walkthrough shots, exterior and drone views, and neighborhood context. The job of the video is to make the right buyers want to see the home in person.

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How much does a real estate video cost in NYC?

In NYC, a real estate listing video runs from about $150 for an animated photo reel to $1,000 for a cinematic video with the agent on camera. Most standard sale listings land between $300 and $700. Price is driven by whether the agent is on camera, the length and number of shots, whether drone is included, and the size of the home.

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Photography

What is virtual staging?

Virtual staging is digitally adding furniture and decor to a photo of an empty room so buyers can picture the space furnished. It costs a fraction of physical staging and takes days, not weeks. It must always be labeled as virtually staged, and it should only add what could really be moved in, never change the room's structure or hide a defect.

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Drone

Do you need a licensed drone pilot for real estate photos?

Yes. In the US, any drone flight for a real estate listing counts as commercial, so the pilot must hold an FAA Part 107 Remote Pilot Certificate. Flying without one for marketing photos is illegal, and many MLSs and brokerages now ask for proof. In controlled airspace, which covers most of NYC, the pilot also needs FAA authorization for that specific location.

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3D Tours

What is a Matterport 3D tour, and how is it different from a video walkthrough?

A Matterport 3D tour is an interactive, camera-captured model of a home that buyers move through themselves online, room to room, with a dollhouse view of the whole floor. A video walkthrough is a fixed, edited clip you watch start to finish. Buyers use a 3D tour to self-qualify before booking a showing. Agents use video to market the listing and create urgency.

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